Facebook views —, Instagram views — and LinkedIn impressions — compared with —.
with
One of these months comes from a Nuvera PDF report and the other from Metricool. Views, page visits and followers are counted the same way in both; reactions, comments, shares and clicks are not, so compare those with care.
LinkedIn figures for one of these months haven't been added yet, so LinkedIn and the combined totals show a dash until they are.
All platforms · — vs —
All platforms
Facebook, Instagram and LinkedIn combined. Views include LinkedIn impressions; interactions are Facebook and Instagram only, as LinkedIn reports engagements differently.
Total followers
—
— vs —
New followers
—
— vs —
Views & impressions
—
— vs —
Interactions
—
— vs —
Instagram reach
—
— vs —
How much went out vs how well it did
Facebook posts, and views and interactions per post. If posts fall but per-post figures hold, the change is volume rather than quality.
—
—
What moved
Change between the two months for the metrics that matter most. Bars past the edge are capped; the label shows the real change.
Not enough figures in both months to compare yet.
What stood out in —
No written takeaways for this month.
What to do next
No recommendations written for this month.
Facebook · — vs —
Facebook
The biggest audience. Viewers is only in the PDF reports; Metricool months show a dash there.
Views
—
— vs —
Viewers
—
— vs —
Interactions
—
— vs —
Link clicks
—
— vs —
New followers
—
— vs —
Followers
—
— vs —
How people engaged
Reactions, comments, shares, clicks and page visits in each month.
—
—
Which formats worked
Average views per post in —, with interactions per 100 views.
No post-level figures for this month yet.
Every post in —
Views per post, coloured by format. Hover for interactions and posting time.
Static
Reel
Carousel
Shared post
No post-level figures for this month yet.
Post log
Date
Day
Time
Format
Views
Interactions
Instagram · — vs —
Instagram
Metricool adds up daily reach, so its monthly reach runs higher than Instagram's own monthly figure. Profile visits and link clicks are only in the PDF reports.
Accounts reached
—
— vs —
Views
—
— vs —
Interactions
—
— vs —
Profile visits
—
— vs —
Shares
—
— vs —
Followers
—
— vs —
Where the interactions went
"Likes & other" is total interactions minus comments, shares and saves, so it is worked out rather than reported.
—
—
Which formats worked
Average views per post in —, with interactions per 100 views.
No post-level figures for this month yet.
Every post in —
Views per post, coloured by format. Hover for interactions and posting time.
Static
Reel
Carousel
No post-level figures for this month yet.
Post log
Date
Day
Time
Format
Views
Interactions
LinkedIn · — vs —
LinkedIn
Added by hand each month, as LinkedIn isn't connected through Metricool.
Engagement rate
—
— vs —
Unique visitors
—
— vs —
Page views
—
— vs —
Click-through rate
—
— vs —
Following
—
— vs —
Followers
—
— vs —
Visibility and visits
Impressions, page visits and engagement in each month.
—
—
Posts in —
Impressions per post, with engagements per 100 impressions.
No LinkedIn posts recorded for this month yet.
Mailchimp · — vs —
Mailchimp
Dullstroom Gin's email list. Each month has the first send and its resend to people who didn't open. Figures are counted up to the day they were read, so an earlier month can creep up a little as people open late. Opens can include automatic opens from mail apps, so clicks are the surer sign of interest. Subscribers is the number of people the last full-list email of the month went to, after unsubscribes and cleaned addresses are removed.
Subscribers
—
— vs —
Open rate
—
— vs —
Click rate
—
— vs —
People who opened
—
— vs —
People who clicked
—
— vs —
Unsubscribed
—
— vs —
Bounce rate
—
— vs —
First send vs resend
Open and click rates for the first send and for the resend to people who didn't open.
—
—
The month in numbers
People, not totals. Everyone is counted once per email.
—
—
Every email
Sent
Email
Type
Sent to
Delivered
Opened
Open rate
Clicked
Click rate
Unsubscribed
No emails recorded for these months yet.
What stood out in —
No written takeaways for this month.
What to try next
No recommendations written for this month.
Facebook and Instagram · —
Content & timing
Posts that went out on both Facebook and Instagram on the same day, compared side by side, plus when posts went out.
The same post, two platforms
Views on Facebook against views on Instagram for each piece posted to both on the same day.
Facebook
Instagram
No posts went out on both platforms on the same day this month, or post figures aren't in yet.
When posts went out
Views by time of day. The shaded band is the morning window most posts use.
Facebook
Instagram
No post times for this month yet.
Format scorecard
Averages per post for the later month. Rate is interactions per 100 views.
Platform
Format
Posts
Avg views
Avg int.
Rate
September and October 2026 come from Nuvera's PDF report. From November, Facebook and Instagram come from Metricool on the 1st of each month and LinkedIn is added by hand. Post-level figures won't add up exactly to monthly totals, which also count views of older content.